Participants in the Agricultural Communications Career Development Event (CDE) work as a team of communication consultants to develop a written media plan, present the plan to a panel of judges, and, as individuals, apply what they have learned during practicums, a quiz and editing exercise. This team CDE challenges students to communicate effectively while advocating to consumers about agriculture and telling the FFA story with a variety of media in their plans—social media, broadcast and print advertising, press releases, fliers, brochures, blogging, displays and more. Communication, collaboration, creativity and presentation skills are important to event success. Students also learn a variety of technical skills such as journalistic and opinion writing, website design, video production, social media and more.